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Insite
Links |
Links interconnect the
pages and sub-pages of any site. Literally speaking insite links means
the links within any site.
How important are these links :
The anchor text of these links is quite important. They serve the
purpose of defining a web page it is like a name tag given to a page.
The more descriptive and accurate these name tags are much better will
be the understanding of search engines and site visitors.
So the first step is to organize your site in such a manner so as to
define a strong theme for it.
A theme can successfully be built if the subpages /sublinks are
defined in an organized manner. The inter connectivity between the
subpages of the main pages and the main page is the main factor in
building a site theme.
Defining a theme
Try to link to as much deep content on your index page as possible. It
ensures that spiders will crawl these pages. They like the content
presented on the first/root level.
Defining Factor
How do you connect a webpage to another?
The answer is very simple i.e. hyperlink with Anchor text.
Now the keyword text in Anchor text the same tag for the page, which
defines its contents.
We need to be very careful in selection of this Anchor text of the
subpages of our site. They need to be descriptive as well as keyword
rich at the same time. The keyword rich anchor text holds a great
value in the ranking of site and the understanding of visitors as
well.
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